Knowlarity has acquihired customer engagement platform Smartwards for an undisclosed amount.

Shantanu Mathur, founder of Delhi-based Smartwards will now head the India operations of cloud telephony company Knowlarity. He earlier worked with FashionAndYou in 2012 and then joined Smile Group’s India incubator as the managing director.

Ambarish Gupta, CEO and Founder, Knowlarity said, “We are thrilled to welcome Shantanu, Dhanraj and their team on board at Knowlarity. We look forward to working with the Smartwards team and utilize its expertise. Shantanu and Dhanraj are solid entrepreneurs who are early movers in the space and do not shy away from tackling complicated problems. We look forward to them driving the core communication business in India and utilize their experience in developing more analytical tools. We will continue to use acquisitions as a natural extension of our strategy to further build capabilities and acquire top talent”.

In his new role as Country Head, Shantanu Mathur said, “The Smartwards team is very excited and is looking forward to being a part of the Knowlarity family. We share the larger vision of tackling this unique opportunity, not only in India but world over. Our journey in building a strong B2B2C product has been quite fascinating. We realized early, that to make a successful product for the Indian customer, one has to solve the problem in-depth and at-scale. However, the SME is not an easy market to crack in India and thus we were looking to move to a larger platform. With Knowlarity, we get the freedom and agility of a start up in a well-established organization.”

Knowlarity was founded by Ambarish Gupta in 2009 and is backed by Sequoia Capital and Mayfield.