[Editorial notes : If you are looking for an idea in consumer Internet business in India, read this analysis on Justdial’s popular category by Sandeep Reddy (@hsrdce).]

See how each of Justdial’s popular categories is a big big market and slowly being won by specialist players!

The biggest challenge I see for Justdial is how each one of its popular categories is getting disrupted by new tech startups- with their full stack approach. A few popular categories, however are still to be disrupted and are potentially big $ ideas (atleast 1,000 crs valuation startups like Ola, BookmyShow etc) yet to be executed- entrepreneurs?

A look at JD’s popular categories on its homepage below

Justdial-popular-categories

Now lets see how some of these categories are already moving away from JD to more specialized/vertical players who are enabling transactions with their full stack approach

Cabs: There was a time when every taxi/cab operator was listed on JD and users had to call JD and there would be multiple cab operators calling you for the ride. Now, we all know those same cab operators are a part of Ola, Taxiforsure or Uber who are completely disrupting this space and hurting JD.

Restaurants: Again Zomato, Tastykhana, Foodpanda, Burrp are hurting JD in this segment.

Doctors: Practo, Lybrate are helping in finding best doctors and booking appointments.

Movies: Bookmyshow helps in booking tickets online in more than 100 cities now.

Hotels: Apart from big players like makemytrip, yatra and cleartrip there are other players like Stayzilla who are bringing hotels online across 100’s of towns and cities.

Real estate: Lot of competition in this space with players like 99acres, magicbricks, commonfloor and housing.

Bus ticketing: Redbus, Abhibus, travelyaari

Events: Meraevents, explara

Travel: Do i need to mention the players in this segment ?

Automobiles: carwale, cardekho

Grocery: Bigbasket, ekstop, zopnow, localbanya are trying to disrupt this large market

Good news for entrepreneurs is that some of the popular categories on JD are still to be disrupted (let me know if I am wrong).

Repairs: highly fragmented, huge opportunity to standardize the experience for the end users- maybe like an Uber for Repairs! (please comment if you know someone is already doing this!)

Wedding– the whole set of activities around a marriage is a big market.

Chemists– do you think there is a market around home delivery of medicines or checking availability of medicines sitting at your home?

Partylot of things go into organizing a party– maybe there is a space for a vertical player to make a name!

Justdial will fight hard!

The one thing that is working for JD and shall work for a long time is that they are deep in even tier II and III cities which the vertical players will take time to reach.

JD is also trying to build a transaction platform (JD Search Plus), which enables users to do transactions- especially in segments like

Restaurants– ‘Book a table’ and ‘Order online

Doctors?—?Book Appointment

GroceryOrder Online

Travel segment– Bus, cab, flight, train and hotels. I am not sure how useful it will be since in most cases it will be tie-ups with other players like Makemytrip or Booking.com.

JD Search Plus is a great thing, but I just feel vertical specialists will do better.

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Also see: Does Search Fulfilment Work Better Than Best of Breed? Google, JustDial Vs Them All

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