July Systems, cloud-based mobile application platform provider has launched the retail edition of Mi, a Platform Studio for marketers to create and manage rich, highly customizable mobile promotions.

The Mi Platform Studio is an easy-to-use visual tool that empowers marketers to quickly create localized and short term promotions. It can integrate QR codes (are they still being used?), coupon codes, bar code scanners and location-based services for customer acquisition and loyalty initiatives.

Mi Platform also provides additional retail specific modules including online and offline catalog management, one-click check out, mCommerce and wish-list management to provide retailers with a comprehensive mobile solution. The platform includes modules for content, rich advertising, commerce, personalization and managing customer relationship on mobile. In addition, it also provide modules that provide out of the box integration with other mobile ecosystem services like video streaming, ad-networks, analytics etc.

Watch this intro video

http://www.youtube.com/watch?v=_a8gGxA_iSw

The company recently raised $15mn from Updata Partners, Intel, WestBridge Capital.

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