The company is working with corner stores, or ‘kiranas’, and consumer brands to create an operational model that will enable shoppers to buy at neighbourhood shops using digital coupons via its Jio Money platform or text messages.
Jio is launching a 360 degree attack on every possible digital player, thanks to the basic experience it owns.
The Jio Phone.
Jio not just has 132 million users, but access to SMBs (remember they also sell GST software) – so bringing them on to the Jio nework is not just one transactional business (like Paytm, PhonePe), but a wholesome one.
Reliance already has a fashion portal, AJio, but expect Jio to launch grocery and other related business.