IRCTC, India’s one and only rail ticketing service with a user base of over 21 million, is looking for eCommerce partners to sell products through the IRCTC portal. The possible candidates are Amazon, Flipkart and Snapdeal.
According to the qualifications put up by IRCTC necessary for any eCommerce company to partner with them, only Snapdeal, amazon and Flipkart matches the required qualification (find document here).
IRCTC’s huge user base is the one major reason why any eCommerce company would want to partner with them. In a single day IRCTC has sold around 5,80,000 tickets through its website, clearly showing off its reach and potential. (source)
IRCTC’s partnering with any of the three major eCommerce portals would help the eCommerce giants leverage the huge user base which is among the biggest in the whole of Asia Pacific region. The integration also will need to be well thought of so that IRCTC doesn’t interfere with the eCommerce transactions and causes user pages to expire in 5 minutes due to session-expiry (as previously happened with Yebhi). (image source)
The fact that IRCTC has launched Cash on Delivery options for tickets and payment wallet system on the website could mean that all payments would have to happen through IRCTC’s gateway rather than through the eCommerce portal.