InMobi’s Reach Extends To 1bn Unique Mobile Devices In Q4 2014

Mobile ad platform InMobi has announced that it reached over one billion unique mobile devices on its network in Q4 2014.

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Out of those, the company said 43% came from markets in North America and Western Europe, Asia Pacific accounted for 38%, while Latin America made up a further 10%.

The company added that a typical consumer on average has six or more interactions with its network through an app of mobile site on any given day.

Key Stats:

  • Global reach of over 1 billion active unique mobile devices
  • Leading app categories consumed by devices – Entertainment (36%), Games (27%), News & Lifestyle (24%) and Social & Messaging (13%)
  • Android devices outnumber iOS devices by 30%
  • Distribution of consumers – APAC 38%; Europe 24%, North America 19%, LATAM 10%
  • Ad requests (per day) – 6 billion

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