inCrowd uses touchscreen tablets at stores and restaurants to connect & reward customers with the places where they love to shop & eincrowdat. The company was launched in 2011 (services are currently available only in Gujarat and NCR region) and boasts of 55,000+ users, 80+ locations, 50 merchants and has managed 200K+ transactions valued at $600K+.

The way inCrowd works is very simple – customers can register on the site, check-in at partner restaurants and collect rewards points using the tablets placed in restaurant premise. Customers log in with their mobile number to check in (or if not previously registered, first-time registration on the tablet takes 30 seconds) at restaurants using the tablets located at the entrance or at the point of sale (in some cases, such as sit down restaurants, it is brought to them at their table). To receive points, customers record how much they spent, which is verified by the staff in the store and the points are credited. On future visits, when they have enough points to redeem a reward, they can choose a reward on the tablet after logging in.

As far as merchants are concerned, inCrowd gives them several tools to help them understand customers much better – i.e. right from loyalty program to customer surveys, marketing tools, data analysis etc. And importantly, a sense of CRM and understanding high-value customers etc. inCrowd also provides several interesting services to retailers like benchmarking merchants to a basket of their peers, tracking purchase trends and customer segments.

So what business is inCrowd into? Loyalty management? OR Providing backend to restaurants (tablets)?

Cofounder, Niraj Seth, a Stanford graduate who earlier was with Wall Street Journal as foreign correspondent (India) and tech reporter (New York) shares

Our business is to provide a customer engagement solution to retailers. Our app powers tablets located at retail shops where customers can check into and earn rewards points for repeat visits. Our analytics engine uses data on shopping behaviour to build profiles of customers and target marketing effectively to increase sales for our merchants.

Watch this demo video

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[This startup coverage is part of Pluggd.in’s 65 startup special series, which is supported by Nexus Venture Partners. If you are a product startup, submit your details here.]

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