Citrus Pay was acquired by PayU for $130 million, making it the largest ever M&A cash deal of Indian fintech.
Jitendra Gupta founded Citruspay in 2010. Before Citrus, Jitendra was working with ICICI bank for seven years; wherein he was part of founding team of Retail cross-sell and Investment banking division in the bank.
CitrusPay had a humble beginning. Jitendra worked out of the Hyatt Lobby and started off by approaching multiple banks for business even before his product was ready. Initial years were tough; they didn’t have any major clients. Jitendra didn’t give up, and his persistence finally showed results when Amazon entered India. Amazon tied up with Citrus Pay to manage their checkout process for consumers. Since then,Citrus Pay has signed up with more than 10,000 + merchants.
Currently, Citrus Pay handles more than 10 million transactions per month and Gross Business of $2.2 billion.
On Day 2 of UnPluggd, Jitendra would be sharing his journey as a non-tech startup founder and how he went on to build and exit from one of the most innovative tech companies in India.
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Date: Nov 25th & 26th, 2016
Venue: Park Plaza hotel (Marathahalli), Bangalore
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