Hike is going hyperlocal with the launch of personalized stickers created for over 500 colleges.
What’s the hypothesis?
A social experiment was conducted across 18 colleges in Delhi, Bangalore, Pune and Ahmedabad to get a deeper understanding of the youth behavior and how to enhance the product experience. Special sticker packs were created for each of these colleges. It became an instant rage with the college students and engagement went up by over 40% and multiple new groups joined Hike across cities.
Also read: Who uses Hike?