After Glitch, Google Extends Gosf 2013 by A Day; Retailers Claim Record Sales

Google has extended the Great Online Shopping Festival by a day after shoppers lost a good part of the first few hours of the festival due to a technical glitch. The festival will now run until Saturday.

Some people said that the site was down on the first day because Tamil super star Rajnikanth went shopping online on his birthday (December 12).

More than a million visitors flocked the website on the first day as online retailers wooed buyers with deep discounts.GOSF

Online marketplace Snapdeal said in a statement that it saw a 10x increase in sales as compared to last year on the first two days of the Gosf 2013. While sales was largely in metro cities last year, this year, the company sold more to smaller cities, it said.

Online fashion store Myntra said it sold a record 1 lakh products on a single day. The portal saw over 3x increase in revenues during the 24 hour period, it said.

Almost all known online shops participated in the Gosf. Some services like Shine, the job portal owned by The Hindustan Times & Bharatmatrimony also joined the festival. Shine, which was offering discounts on resume services and assessment even created a funny video to go with its marketing campaign.

Jabong pulled all stops & said it was going to give away 36% discount without any minimum purchase limit and 40% on a minimum purchase of Rs 2,499. Amazon, the newcomer to Indian e-commerce, was selling electronics & hard drives at a discount. For instance, the 1TB Western Digital HDD was cheaper than how much it was earlier.

On the deal side, this year we are seeing mixed reaction so far. Few users complained that prices were jacked up before the festival. While few others said they found great deals for their purchase.

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