Fork Media has announced a majority stake acquisition of Inuxu Digital Media Technologies Pvt. Ltd. (Inuxu), a digital ad technology platform. Inuxu owns ‘adgebra’, a multi-device ad tech platform, delivering relevant high impact ad units with in-built audience segments, data management platform, and fraud protection with a promise of higher brand visibility, engagement, recall and yield.
Since their inception only three years ago the company now has over 150 clients including American Express, Wai Wai Noodles, Horlics, Gillette, Lava Mobile, SOTC, Cadbury, along with many premium publications.
With this investment Fork will be the largest in-image advertising platform in the APAC region purely in terms of inventory volume. Inuxu also brings other products which synergize with Fork’s existing offerings. The consolidation will allow Fork to steer their media business and offer strong data led solutions across an audience of more than 50 million monthly unique visitors.