Ekart, the logistics arm of Flipkart aims to ramp up the game of logistics industry with this new venture Ekart Courier which will be a direct consumer facing business with an objective of structuring the fragmented courier market in India.
Ekart, through this service will deliver across 3800+ pin codes with pick-ups enabled in eight cities by June 2016.
The service will allow users to drop a pin for both the pick-up and delivery addresses on a map that is provided by the FLIP (Flipkart’s mapping platform) which will significantly solve the issues of pincode-address mismatches, reduce misrouting of couriers and improve reliability.
This will soon be coupled with RFID and GPS based real time tracking enabling users to visualize the courier’s journey over the map further enhancing the existing track and trace.
Ekart Courier also offers consumers the benefit of 24×7 online booking on Mobile and Website, slotted door-step pick-up, free and reliable packaging, transparent pricing and assurance on delivery time.
We had earlier reported Flipkart is realigning its business strategies and also focusing on its logistics arm. The B2B platform had earlier opened up to third-party players as well as for offline commerce.