Flipkart And Amazon #SoreLosers

  1. So Flipkart lost Moto account to Amazon. Not just monetary loss, but a big blow to Flipkart (for sure).
  2. Now that Amazon is all geared to launch the new Moto devices, Flipkart runs print/online ads in order to spoil Amazon’s party (with some massive discounts on older Moto devices).
  3. Amazon, on the other hand allegedly paid influencers / promoted tweets to ensure #SoreLoserFlipkart trends.

And it’s trending.

A bit of ambush marketing – but fall from grace (for both)? What’s your take? What exactly are they trying to prove by bringing each other down? Does this speak of insecurity they are going through ?

FYI :

Checkout the drama from both sides (grab some popcorn).

3 Replies

  1. are articles here ever whetted with actual facts? why would you think Amazon would ever stoop from it’s high standards to do such a thing. i am an amazon employee and this never happens.
    also, FK did a good marketing campaign. they should be given due credit

    • As if Amazon discusses everything with you! do you remember how Amazon created a domain for bigbillionday.com