FirstCry.com has launched Jenna, its Virtual Assistant, an Artificial Intelligence-driven Chatbot for shopping products.

The Virtual Assistant platform is built by FirstCry’s team of data scientists and engineers through the use of machine learning, natural language processing and its proprietary intent mapping engine.

The Virtual Assistant is currently available on the FirstCry.com Android mobile app and will soon be launched on the iOS app. 

Jenna, the Virtual Assistant delivers personalized results to the shoppers and guides them in a rich interactive manner. There are several points in the mobile app from where a customer can trigger a dialogue with Jenna-VA. Once Jenna starts, the consumer finds themselves in an easy to use chat-like environment, for a simple yet rich dialogue. The guided flow helps the user find the right products much like a shop assistant helps in a physical store.

FirstCry has plans to evolve Jenna to be multilingual, making dialogue easier for more people and thereby opening up the shopping experience to a much larger audience. Jenna-VA will be used across multiple channels such as chat on the mobile app, voice interaction over IVR/ phone or kiosks already available in FirstCry physical stores.