CCAvenue has launched ‘CCAvenue Finance’, a financial assistance program that connects their web merchants and CCAvenue Checkout consumers using their payment gateway platform with trusted lenders in the industry to help them secure easy loans.

To kick-start the ‘CCAvenue Finance’ initiative, CCAvenue has partnered with ‘Lendingkart’ to provide loans with a vision to enable every entrepreneur fulfill their business aspirations.

“CCAvenue has more than 1 lakh merchants on board and while working closely with them, we realized the issues they have been facing while raising capital to fuel growth in their businesses. At CCAvenue, our efforts have always been focused on helping our merchants scale up their business to the next level and ‘CCAvenue Finance’ goes a step further in strengthening this. With this initiative, SMEs and startups on our platform gain quick access to loans within minimum turn-around-time, with basic documentation and zero collaterals, thereby simplifying the entire capital fund gathering process,” said, Vishwas Patel, Chief Executive Officer, Avenues Group.

The eligibility criteria for merchants to avail this service will be clearly defined by the company along with the funding partners and customized financing options will be offered to them based on their business category and requirement, he added.

In addition to offering ‘Merchant Finance’, CCAvenue will soon be launching ‘Consumer Finance’ for CCAvenue Checkout customers. With this initiative, CCAvenue Checkout customers can apply for short term loans and within a couple of hours, the sanctioned loan amount will be available to them in their Checkout accounts. With the pre-sanctioned loan, CCAvenue Checkout customers will be able to get ready access to funds and complete transactions for online purchases in a jiffy by avoiding the hassle of the conventional multi-layered payment process.

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