Data: Facebook Page engagement has dropped by more than 50% in last 18 months

Top Facebook Pages are posting an additional 20,000 pieces of content per day to the platform, there’s going to be an increase amount.

On an average, engagement has dropped by more than 50% over the last 18 months. In that same time frame, the average engagement per post has dropped by over 65% from 4,490 engagements per post to 1,582 engagements per post.

Facebook Business Page Engagement - Facebook Marketing Strategy

Frequency & Engagement

As you increase frequency of posting overall levels of engagement rise, but only to a point. Facebook Business Pages that posted less than once a day had the highest engagement per post.

Average Engagement Per Post

Data source.

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