SmartSpends rebrands to ETMONEY; Enables mutual fund transactions on the platform

Smartspends, the Times Internet backed personal finance app has rebranded itself into ETMONEY and has extended its services to Mutual Fund transactions.

The change of brand name is in line with the team’s vision to create a mobile first home for all personal finance needs of Indians. More importantly, branding it as ETMONEY brings credibility, familiarity and trust of ‘ET’ Brand.

Mukesh Kalra, COO, ETMONEY, commented, “We believe that the financial journey of retail consumers in India is completely broken. We started fixing it by enabling users to understand and manage their money in a way far better than other alternatives. As a natural extension, we will now help consumers grow their money by investing in mutual funds seamlessly”

The new comprehensive investing solution is built grounds up for new investors to make their discovery, transaction & management cycle simple & seamless. ETMONEY makes it easy to find the best performing funds through auto-created themes. These themes are based on specific goals (for example tax saving) & are created by analyzing performance of more than 5,000+ mutual funds over the last 5-10years. With the view to help new investors understand what they are investing in, the app also offers no-jargon report card for each fund which clearly show the goodness of the fund in terms of returns and risk.