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Empathy Mapping: The First Step in Design Thinking

Visualizing user attitudes and behaviors in an empathy map helps UX teams align on a deep understanding of end users.

An empathy map is a quick, digestible way to illustrate user attitudes and behaviors. Once created, it should act as a source of truth throughout a project and protect it from bias or unfounded assumptions.

Be sure to keep empathy maps ‘alive’ by revising and adjusting them as you do more research.

How to Run Your Growth Team Like a Scientist

Paytm launches Gamepind in partnership with Alibaba’s AGTech