DoorKeys.com, a buyer-centric technology platform has received funding of around $2 million.
The platform is co-founded by Subhash Bedi, Chairman and MD – Rising Straits Capital and a real estate veteran, and Arjun Basu, serial entrepreneur and co-founder of mydala.com (one of India’s largest local services marketing platforms and considered to be India’s equivalent to the Chinese coupon major Meituan).
DoorKeys core proposition to the buyers is “Buy at your price” which essentially gives the buyer power to negotiate online with sellers. Currently in most Indian cities, there is a huge mismatch in pricing expectation between what the buyer is willing to pay and what sellers are asking for. This has created distress in some markets today with minimal transactions which is resulting in buyers holding off from completing purchases and record unsold inventories.