Most startups need cash and are short on it most of the time. The reasons could be many. Like lack of bootstrapping funds, the timing is not right to raise investments from investors, the product is not ready and the idea is not fundable etc. Irrespective of the reasons, every startup needs cash to run the business and make sure it gets more time to prove its concept or attain success. Startup funding in India is an art.
In this episode of eLagaan Whiteboard Friday, the eLagaan team talks about some other means of finance that a startup can look at (apart from raising money from investors) and which can help the company go a long mile before running out of cash.
You can subscribe to our YouTube channel ‘NEXTBIGWHAT.TV’ here.