Are Companies Too Obsessed With Growth? How to Measure Habits

A common mistake entrepreneurs make is to focus too much on user growth. Instead, it is often more important to ask: “Is the product creating a habit so users keep coming back?” and “How do we measure the strength of such a habit?” These questions are crucial because without establishing user habits, it is impossible to sustain a healthy user base. Eventually, all user acquisition channels saturate.


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Julie 2 Poster: Pahlaj Sanskari Nihalani

So you are angry on Pahlaj Nihalani? Well, this is just smart GTM

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