• Google launches Shopping homepage in India; Will kill the aggregators and price comparison sites?

    Google has unveiled a new and immersive shopping search experience for Indian users. The new personalised experience will allow users to easily filter through offers, review prices from multiple retailers and find the products they are looking for. This experience is available across several Google products: a made-to-browse experience on the Shopping home page, the […] More

  • 3 Indian YouTubers who have crossed 10M subscriber mark

    And these YouTubers who have crossed 10 mn mark this year are: Amit Bhadana, BB Ki Vines and Technical Guruji. “Now we have more than 300 creators with one million subscribers. Two creators are crossing one-million milestone every week on an average and 2,500 creators are touching their first 1,000 subscribers milestone every day,”, says […]

  • Assembly elections in India : Political parties skip digital for outreach

    A politician wants their ad to be seen on a particular digital platform (FB vs individual publishers vs Google, forget Twitter) if they feel the reader gets influenced. A digital publisher can attract that kind of user base only if they publish unbiased opinion articles, backed by data. It is best to focus on getting […]

  • JioSaavn: Watch out, Bharat-focused Audio/Voice startups

    Jio acquired Saavn and the integrated service, JioSaavn has been launched. The service will be offered on a freemium model in India with all users having access to the ad-supported product. Jio subscribers would enjoy seamless access to the integrated app. Additionally, as part of this launch, Jio users will also get a 90-day extended […] More

  • JioMusic and Saavn is now JioSaavn

    JioSaavn represents the official integration of JioMusic and Saavn. The new integrated JioSaavn app will be available across all App Stores including the Jio app store, on JioPhone, as well as, at As announced in March 2018 at the time of acquisition of Saavn by Reliance Industries Ltd, the implied valuation of the combined entity […] More

  • Instagram to launch shopping feature in India in 2019

    By mid 2019, Instagram will have a ‘buy’ button, which will redirect users to the product page based on a cost per sale model. Initially, tapping the “buy” button next to an image will take the user to the merchant’s web page to complete the purchase. Later, users will be able to make the purchase […]

  • OYO Home in Goa

    It is Budget Hotels vs. OYO now #LegallySpeaking

    OYO disrupted the budget hotels market and now, the latter is teaming up to go legal against Oyo. They are forming a national body and planning to go legal against Oyo. “Oyo has disrupted the entire market drastically,” said Budget Hotel Association of Mumbai president Ashraf Ali. “Rooms that we used to sell for Rs […] More

  • Air Canada Trialling Blockchain System to Reduce Complexities and Costs

    The #DigitalFine: Indigo and SpiceJet make web check-in paid service

    Both Indigo and Spicejet airlines have made web check-in a paid service. While Check-ins at airports will be free, you will have to pay Rs. 100 for web check-in at IndiGo and Rs. 99 for SpiceJet airlines. An Important milestone for #DigitalIndia Are the airlines right in doing so? Consumers definitely don’t believe so, but […] More

  • Jeff Bezos in India : Akkha India ka don kaun?

    Again: Congrats Amazon. Flipkart mess continues

    Bansals are out of Flipkart. Now, Myntra CEO and CFO have quit the company. The CEO will continue and from what it seems, Myntra and Jabong will be merged. Jabong is expected to lay off a significant portion of its workforce in Gurgaon as part of a restructuring at Flipkart Group (source). Flipkart senior execs […] More

  • Google plans to share information on who pays for poll ads in India #Election2019

    For the Lok Sabha elections next year, Google plans to replicate an exercise that it undertook during the recently concluded mid-term elections in the United States, where Google attempted to put in place “tight control” on who is spending on political advertisements, alongside guidelines requiring all such advertisements to include a disclosure identifying who paid […] More

  • Congrats Amazon. Flipkart : Walmart mess continues. Binny quits (allegations of personal misconduct)

    Distractions. Distractions and Distractions. After WalMart acquired Flipkart, Sachin left and now, Binny is off the table, albeit not so nicely. Earlier today, Binny Bansal announced his resignation as CEO of Flipkart Group, effective immediately. Binny has been an important part of Flipkart since co-founding the company, but recent events risked becoming a distraction and […] More

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