Permission Marketing is in and will very soon hit the road.
CashURDrive is an on-vehicle advertising company that enables vehicle owners to putup ads on their vehicle and get petrol redemption coupon in return.
Once a vehicle owner registers, cashurdrive ‘pumps’ in vinyl-wrapped ads (covering the four doors and leaving out the boot, bonnet and fenders) and installs a vehicle tracking system (VTS) through which clients can locate their advertisements [source]
As of now, 12,800 vehicles have registered with the site and the company is planning nation wide expansion (in talks with big advertisers as well).
A model like can easily be short-circuited and hence, cashurdrive has taken couple of measures to maintain the sanity in the system.
Apart from vehicle tracking system, petrol pumps also work as check-centres to ensure that the vehicle owners haven’t removed the ads (the stations will redeem coupons only for vehicles carrying the vinyl ads).
Cashurdrive has received Rs. 1 crore investments from VC Hunt Global.
Do give cashurdrive a ride and share your comments.
Do you think this idea will ‘fly’?
Interestingly, the founder shares that this idea came up in one of the discussions@ Orkut group.