Capillary Technologies, a cloud-based retail customer engagement management startup, today announced that it has closed a $14 million Series B round of venture financing. This new investment adds to the earlier Series A funding received in 2012, as well as an additional round from Amex Ventures earlier this year.

Capillary

Sequoia Capital and Norwest Venture Partners (NVP) led this round. The funding will be used to enhance Capillary’s cloud-based integrated marketing platform and grow its partnership ecosystem.

“Retailers realize a 15% increase in Average Basket Value and 30% increase in their customer retention rate by implementing our solutions, which is the reason we continue to grow.”

Capillary also announced a new partner, Agilysys, a leading developer and marketer of proprietary enterprise software, services and solutions to the hospitality industry and operates extensively throughout North America, Europe and Asia.

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