I saw the new BYJU’s ad with SRK and all I can say is this is what happens to over funded startups.
(last year, Voonik went on a similar marketing overdrive and is now asking employees to forgo salary for 3 months).
Do you think that many tech entrepreneurs get a MASSSSSSIIIVEE ego boost by bringing in celebs as brand endorsers (at somebody else’s cost, i.e. VC money?).
Agree that celebs give you a mass promotion, but it works with intent. SRK has a mass appeal, but is he known to influence our buying decision when it comes to educational products? He can influence vegetable / grocery decision (i.e. Big Basket), but educational? Not really. I am actually more appalled by this and won’t even try BYJU’s for my kids. To me, it now feels like a ‘wannabe’ product.
If you were to bring in a ‘celeb’ to boost your educational product, who else would you go for?