Today, 1.3B people use Facebook Messenger (Source: Facebook F8 2017 Keynote) and they spend on average 21,47 minutes per day on messaging apps (Source: Forester). Communication is evolving towards a more personalized and authentic approach to the customer. That’s why messaging apps are quickly becoming the main channel for modern communication.
Botletter allows any company to send newsletters on Facebook Messenger. It is a similar service as Mailchimp, but instead of using emails we use Facebook Messenger.
Botletter offers two main benefits: our average open rate is 80% while the industry average open rate for email lies around 20-25%. (Source: MailChimp) Also, the startup claims that click through rate is two to three times higher than email’s ones.
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