2013 in Books: Something For Everyone

For all those who missed out on their reading this year, here’s a curated list of some of the most interesting books released on entrepreneurship to help catch up. Books include the controversial ‘The Everything Store’ and the life of Amazon CEO Jeff Bezos, how to make an effective presentation using ‘Presenting With Credibility’ and an examination of women’s progress in leadership roles with ‘Lean In’ by Sheryl Sandberg, all guaranteed to provide entertainment and depth.

For Beginning with Inspiration

The Everything Store : Jeff Bezos and the Age of Amazon by Brad Stone

How Did Amazon Manage to do it? How did it start with mail-order books and literally become the go to for everything imaginable – the everything store? Amazon started out as a small, relatively unknown, Seattle based online bookseller in 1995, and according to the author, in 2012, it cleared $61 billion in sales.

The evrything store

Written by Brad Stone, the book details Bezos’ journey to build Amazon from scratch, with inputs from more than 300 of Bezos’ former and current employees. The Everything Store also gives a detailed account of strategies that Bezos used to outfox bookstore, Barnes & Noble and peers eBay and  Apple. The book received reviews from Bezos’ wife, Mackenzie, who gave the a book a 1-star on Amazon, and in a 900 writeup complained of the many inaccuracies in the book. Despite that, this is a must read, just for the sheer value of being persevering and relentless that it inspires. And if employee accounts are to be believed, probably, how NOT to behave with your employees.

Read an excerpt from the book here.

For The Love of Making a Presentation

Presenting with Credibility – Practical Tools and Techniques for Effective Presentations by Bruna Martinuzzi

This one book has been added, because it has come to be observed that no matter how grand a person you are in the startup world, one is never too

presenting with credibility upload

old to improve their presentations. Too many startups, especially those who have just begun,  underestimate the value of a good presentation in helping get your pitch right – to be credible and concise.

The book by Bruna Martunuzzi seeks to help “capture your audience within 2 minutes of presentation, to speaking before an audience of senior executives or delivering a keynote..” The book contains useful and practical advice along with examples on how to present to an audience. Pointers detailed across 5 sections of the book include: when you should use factual evidence, and when anecdotal, handling questions, presenting to execs and giving a keynote among others.

Guy Kawasaki, former chief evangelist at Apple said this of the book – “Presenting with Credibility will make you an enchanting presenter. Read it if you want to take your presentation skills to the next level.”

For Those Wondering Where The Women Are at

Lean In by Sheryl Sandberg

This one is just for the all the women entrepreneurs and wannabe entrepreneurs out there.

lean in

 Chief operating officer of Facebook, Sheryl Sandberg has examined the how and why of  women’s progress in leadership roles. In Lean In, Sheryl recounts experiences from her own life as well as uses anecdotal evidence to uncover the truth behind choices that women make in their professional careers.

Sheryl also gives readers practical advice, negotiation tips as well as the inspiration to build a long, successful career with the book. This will definitely call to action women leaders who were dormant so far.

And, For The Bigger Picture

Brand Breakout: How Emerging Market Brands Will Go Global by Nirmalya Kumar and Jan-Benedict E.M. Steenkamp

“While consumers are surrounded by “Made in China” products, if you ask a person on the street in the West to name a Chinese brand, you will draw a blank.” – Brand Breakout brand breakout

And Brand Breakout will aid these brands from emerging markets who are all set to go global and make their presence felt. Professors of Marketing, Kumar and Steenkamp have provided a roadmap with strategies for all those who seek to take their brand to international markets in this book.

The duo outline 8 strategies employed by emerging market brands who have begun to compete on the global arena. The book details the 8 strategies used by companies like Haier, Huawei, Lenovo, Tata and others to make themselves a global brand. Strategies range from B2B to B2C, brand acquisition and leveraging cultural resources among others. Definitely a must read for anyone who wants their EM company to make a mark internationally, where so few have made it.

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