After Baidu Baike, a proprietary platform called SuperChain and a blockchain-as-a-service play; Chinese search giant Baidu is betting on a native blockchain game wherein  a blockchain-powered space journey will allow users to participate in the blockchain, and receive ‘elements’ to build their own planet.

What it calls more of a digital-society experiment than a crypto-currency-attempt, Du Yuzhou, a.k.a The Universe, will be about developing one’s own planet that, as it grows, will increase its gravity to absorb yet more elements –as the company reveals so far.