“Conscious mind mein baat dalna mushkil hota hai. Unconscious mind mein baatein–agenda dalna aasan hai (It’s difficult to embed an idea into someone’s conscious mind. It is easier to feed agendas into an unconscious one).”
The IT cell had verified data for 1.3 crore people, who in the coming months became consumers of BJP’s online and telephonic campaign and propaganda. The primary target of the data dump were smartphone users.
Each message sent to the voters in each zone was composed keeping in mind the specific cultural and linguistic ‘tells’ of the region. For instance, information about droughts or drought-related metaphors would be directed to Bundelkhand (handled by the Kanpur zone).