Ridesharing : From World War II to today, it has come a long way.

Ride sharing is increasing rapidly across the world. The aim of ride sharing is to reduce traffic congestions and also reduce the number of vehicle on roads.

We all believed that on-demand ridesharing concept has been introduced first by Uber (four-wheeler) and Rapido (two-wheeler), but you will be surprised to know that it has been introduced during World war II when there was shortage of gas and it has also been used during 70’s when there were energy and oil crises. With the help of technology, we’ve revolutionised this concept in the 21st Century & given it a new name called “pooling”.

The ride-sharing concept has brought a revolution in the transportation industry. The main benefit of sharing a ride is to save money on your fuel. It would be great if all the insurance companies reduce their price for all car and bike poolers.

Transportation is one of the largest sectors which causes Air Pollution in India. Reducing the number of vehicles on roads will help to improve air quality which curbs the effects of global warming.

Ride sharing economy has both positive and negative impact. Not all is good in the ridesharing economy, cases of sexual assaults have been increased in uber which is a serious issue and needs to be taken care of. Also, there is no surety that you’ll get the pooling rider when you’re dire need one.

As we have reformed the ride-sharing concept with the help of new technology, we can expect to see such more innovations in the same industry such as the use of an autonomous vehicle or predictive software which can provide a ride to a customer when in need. It has an impact on world economy and investors are also interested in startups who are running this concept.

Despite all good and bads, the future of ridesharing concept seems very lucrative. Startups running on this concept observes an unprecedented growth in a shorter period of time. Ride sharing concept has the potential to become future of community and public transportation.

Facebook Ads v/s Google AdWords : When to use which network

Facebook and Google are the two big giants of internet marketing, both have different advertising models. Many advertisers are still mystified whether they should use Google AdWords or Facebook Ads. Continue reading Facebook Ads v/s Google AdWords : When to use which network

The ABC..Z of Digital Marketing for Startups

In today’s era, it is very important for startups to be present where their audience are and engage with them. You can reach your tech-savvy audience through various channels of digital marketing. To get better results, I had written an easy guideline which will help to meet your business objective more smartly.

A – ALT Tags

  • A line of text used to describe the content associated with a non-text based file, typically an image. Use keywords in these attributes to get high rankings on your pages.

B – Brand Awareness Ads

  • Brand awareness should be the first thing in building advertising objectives. Try local awareness ads on facebook to reach out more audiences. Making people aware that you exist will help you to drive more traffic and thus create a buzz in the market!

C – Cost per Acquisition Ads

  • Try CPA ads and analyse the results from each ad. Keep your CPA less than Rs. 40.

D – Dynamic Retargeting Ads

  • Dynamic retargeting Ads are shown to those users who have already been to your site containing images and information about the exact item they viewed.

E – Email Marketing

  • Email marketing saves your budget & increase brand recognition. Email marketing helps you to stay in touch with your audience on a regular basis, keeping you top of mind and at the tip of their tongue.

F – Fun

  • To engage with the audience on social media don’t bore them. Did you know 97% of the content shared on facebook are entertaining?

G – Geo-targeting Ads

  • Use geo-targeting ads to reach your potential customers by their physical location. The major search engines now all offer the ability to geo-target searches in their Pay-Per-Click campaigns by viewing their IP addresses.

H – Header Tags

  • HTML heading tags are critical components of SEO, as often times both are graphical, thereby unreadable to search engine spiders. Page titles should be included to define the page’s purpose and theme. All of the header tags should be used according to their relevance, with more prominent titles utilising <h1>, subheaders using <h2>, and so on.

I – Instagram Ads

  • Instagram offers three different formats for advertising on the platform. Photo Ad, Video Ad & Carousel Ad where you will get a good number of reach in less budget as compared to facebook reach.

J – Javascript

  • AdWords scripts provide a way to programmatically control your AdWords data using simple JavaScript in a browser-based IDE. You can use scripts to automate common procedures or interact with external data—for one to many AdWords accounts.

K – Keyword Research

  • Be sure to play detective and research keywords for each platform you’re using because audiences can vary from platform to platform.

L – LinkedIn Ads

  • Advertising on LinkedIn is important because it targets a more professional realm than other social media sites. There are also different advertising formats that you can choose from. You can advertise with image ads, video ads, or with a simple text ad.

M – Meta-Tags

  • Also called meta-data, this information found in HTML page headers used to be the bread and butter of SEO marketing tactics.

N – Natural Listing

  • Natural Listings also called “organic results” is the non-advertised listings in Search Engines. Some search engines may charge a fee to be included in their natural listings, but most of them are free. Website ranking depends on many factors and natural listing is one of them.

O – Outbound Links

  • Links on any Web page leading to another Web page, whether they are within the same site or another website. Outbound links are important as they will help you to reach wider audiences.

P – Pop-up Ads

  • Pop-up ads are forms of online advertising on the World Wide Web intended to attract web traffic or capture email addresses. It will help you to capture more email addresses, which will be important for generating good contact lists and customer data.

Q- Quality Score

  • Quality Score in Google Adwords used to calculate ratings of your keywords. If your Quality score is less than 5 then change your keyword or bidding accordingly.

R – Retargeting Ads

  • Google Adwords and Facebook Ads both will provide you with the option of retargeting, retarget your user using these two channels. You will always have competitors when it comes to startups, but retargeting can help you be one step above everybody.

S – SEO

  • Search engine optimisation or SEO, in short, is a set of rules that can be followed by website (or blog) owners to optimise their websites for search engines and thus improve their search engine rankings. It will lead you to increase your organic conversions.

T – Twitter Ads

  • Twitter now offers a lot of advertising ads, including Promoted Tweets, Promoted Accounts, Promoted Trends, and Keyword Targeting in Timelines. Twitter is very different as compared to facebook when it comes to targeting.

U – UAC Campaigns

  • If you are new to Google Adwords try running UAC campaigns. Universal app campaigns run ads across the Google Search Network and the Display Network, including Google Play, within other apps, and on YouTube. These campaigns generate your ads based on your app listing in the Google Play Store, a few independent lines of text, and an optional YouTube video link.

V – Viral Ads

  • Every founder or co-founder has a dream to make startup going viral. But the truth is you never know what could go viral these days, the internet is weird like that.

W- Website

  • To list your startup at #1 in Search ranking, it very important to optimize your website properly. The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your website or customers to your on-line store you need to rank as higher as possible.

X – XML Sitemap

  • XML Sitemaps are important to crawl your website and indexed by search engines. Based on your website data, search engines include pages in their search index, which means that page can be found by users. Website crawlability is its accessibility for search bots. You have to be sure that search bots will be able to find your website pages, obtain access and then “read” them.

Y – Youtube Ads

  • YouTube has become an extremely important component of digital marketing.YouTube has an important role to play in terms of discovery as well as in the final stages of a buying decision.

Z – z- Index

  • Using the z-index property of CSS allows you to better control the positioning of overlapping elements. This element is sometimes used for black hat SEO purposes.