Let us prove to the world that good entrepreneurs with bad English, an inexpensive but good smartphone(regardless of iOS or android) and an open and authentic voice can be good selling.
Manish Sinha and Shilpi Singh, the co-founders of Gurgaon based bread and breakfast joint Cinnamon Stays talk about how friends helped them in their entrepreneurial journey by listening, understanding, sharing ideas and vision.
Of course it’s difficult and very challenging for most brands to weave in context into their branded narrative. Their ad agencies , PR departments and communication managers were not trained for that . In fact we were all raised to stay away from real context. Brands were happy in their silo make-believe-happy-faces-self-centred world.
But consumers have moved on. In the same internet session, a consumer can like the facebook contest of a noodle brand, sign an online petition on cause.org and snap a deal at an e-commerce site.
The best neighbourhoods worked on collective wisdom and shared experiences. And this has been our journey. Like good neighbours – Comment. Critique. Converse.