Myntra which has gone app-only has hired new CEO, Ananth Narayanan. Mukesh Bansal will take the position of chairman of the board, and also focus on the Flipkart commerce platform.

Ananth Narayanan will join Myntra in October. He is a 15-year McKinsey veteran who heads product development in Asia and the consulting firm’s automotive practice in India. He earlier helped establish McKinsey’s China sourcing centre.

“Myntra is a very unique player in the e-commerce space and I feel privileged to be able to work with both Myntra and the Flipkart teams to jointly shape the next S curve for Myntra.” [Ananth Narayanan]