Amazon India has launched its pickup store facility at a number of cities across India. Pick up stores are Amazon’s offline delivery points for goods ordered through Amazon.
The service is targeted at people who are not available at their residences during the delivery time. Such people can get their goods delivered at Amazon pickup stores and can later pick it up according to their convenience.
Once the consignment is delivered at a pick up point, the customer receives an email notification from Amazon. Only orders containing items Fulfilled by Amazon worth Rs. 499 or more are eligible for free delivery. For orders less than Rs. 499, users are charged Rs.49 per package for delivery. However, for a limited period, delivery services are free for all items Fulfilled by Amazon.
Amazon India’s Pickup Stores
The pickup stores area available in following cities (which is quite a big deal, considering the online-offline integration that one would need to monitor these).
The service also has certain limitations such as products under dimensions of 53 cm X 37.5 cm X 30 cm and weight less than 9 kg can be delivered to the store. The timing of operation of pickup stores are available on the website.
To place an order through pickup store, the option is provided at the checkout page and stores are located using pincode, address, or landmark. The complete list of cities where this service is currently available is listed here.
Amazon has also launched a brick-and-mortar store in the Purdue University Campus, Indiana, USA. This store serves the same purpose as the pickup stores in India and in addition also provides one day delivery service for campus related products. Amazon is trying to get into the textbook sales business in Campus with this move. The web giant also has plans to increase the number of such stores in the USA.
Amazon’s expansion plans seems to have a great emphasis on offline integration. Providing convenience to its customers to retain them for longer period seems to be the motto of such pickup stores that have sprung up across the country. Also for customers, being able to touch and feel their products before placing an order, personal customer service etc. adds to consumers being connected to the brand better.
An online-offline integration is the best way to stay ahead of the game in today’s scenario. Amazon is not the only one in India to try this omni-channel retail, although others were not by the same brand. The Mobile Store had recently tied up with Zopper to discover & buy products from nearest outlet of The Mobile Store.