Amazon has announced plans to launch Kirana Now – an express delivery platform in partnership with neighbourhood mom & pop stores, bringing them online.
The company will kick off a pilot in Bangalore, and then intends to scale up the service nationally.
Kirana Now is an India-specific platform built by Amazon, keeping in mind the local market dynamics.
By tying up with local stores, consumers will get the benefits of shopping online, and none of the drawbacks of long delivery times.
In doing so, Amazon will take on players like BigBasket in the online grocery sales business, and other hyperlocal delivery services such as Grofers.
Earlier, Amazon India experimented with store pickups in collaboration with BPCL, where buyers could order products online and pick them up at physical stores the company has tied up with.
The move set the stage for hybrid retail, which Kirana Now will really kick off in a big way.