Amazon Invests Rs 115 Crore Into Wholesale Unit, Ahead of the Festival Season

Amazon.com Inc., the world’s largest online retailer, has pumped in Rs 115 crore into its Indian wholesale arm, which runs the company’s b2b portal, and also supplies products like smartphones to merchants on its online marketplace.

Amazon’s investment comes at a time when Alibaba is aggressively targeting the Indian B2B market. According to a Walmart report in 2014, India’s B2B e-commerce industry is expected to be larger than B2C market and it will grow to $700 billion by 2020 from $300 billion in that year.