Amazon GO was supposed to kill the queues, but this seems like a scene from new Apple product launch!


“I’m in Seattle and there is currently a line to shop at the grocery store whose entire premise is that you won’t have to wait in line.”

Isn’t this an interesting problem statement to look at?

When will Amazon Go store format become a ‘commodity’ so that people start treating it like just another store (and hate to go there)?

FYI: Amazon GO only allows 97 people inside the store at any give time.

What can competitors learn from this? Maybe a ‘Prime’ queue? Or just do an anti-marketing campaign and drive people to order online (or sell the ‘back to humanity’ interactions) ?

Think about it: people are queuing up to buy what…? Grocery! Just for an experience.

What exactly is Amazon selling here? Grocery or Experience?