Amazon GO was supposed to kill the queues, but this seems like a scene from new Apple product launch!
“I’m in Seattle and there is currently a line to shop at the grocery store whose entire premise is that you won’t have to wait in line.”
I’m in Seattle and there is currently a line to shop at the grocery store whose entire premise is that you won’t have to wait in line. pic.twitter.com/fWr80A0ZPV
— Ryan Petersen (@typesfast) January 22, 2018
Isn’t this an interesting problem statement to look at?
When will Amazon Go store format become a ‘commodity’ so that people start treating it like just another store (and hate to go there)?
FYI: Amazon GO only allows 97 people inside the store at any give time.
What can competitors learn from this? Maybe a ‘Prime’ queue? Or just do an anti-marketing campaign and drive people to order online (or sell the ‘back to humanity’ interactions) ?
Think about it: people are queuing up to buy what…? Grocery! Just for an experience.
What exactly is Amazon selling here? Grocery or Experience?