Amazon Brings Aditya Birla’s Brand ‘Abof’ as Seller Ahead of Great Indian Sale

Amazon India has roped in Aditya Birla’s own label brand, Abof, as a seller on its marketplace, as the company gears itself for the upcoming festival sale. This is Abof’s first foray outside its own website.

Amazon will initially list over 1,200 Abof products in apparels with the price ranging from Rs 395 to Rs 1995. The collection will later add footwear and accessory categories.