AdPushup raises Series A funding; enters into strategic partnership with Geniee

AdTech startup AdPushup has secured an undisclosed amount of financing as part of its Series A round led by Geniee, Inc., whose major shareholder is SoftBank Group Corp; other investors include Purvi Capital, and existing investors have also participated in the round.

The companies have also formed a strategic partnership aimed at extending services to Japan and Southeast Asia and collaborating mutually on proprietary ad optimization technologies. Geniee currently serves over 60 billion impressions every month in this region, which are to be further optimized using the machine ­learning driven ad layout optimization platform developed by AdPushup.

AdPushup integrates with ad networks like Google AdSense to help web publishers test and optimize their ad layouts, thereby increasing ad revenue, without compromising on the UX. The machine ­learning based algorithms can automatically fight banner blindness using continuous automated optimization. Existing customers have witnessed an average 69% revenue uplift using AdPushup’s product.