Ace ad filmmaker Prahlad Kakkar has launched ‘The Prahlad Kakar School of Branding & Entrepreneurship’ (PKSBE) in Mumbai in association with Whistling Woods International, a film, communication and media arts institute set up by filmmaker Subhash Ghai.

According to Kakkar, “PKSBE aims at creating a whole new breed of professionals, who are fearless at decision making.”

“Most potential entrepreneurs are risk averse because they are paralyzed not only by the fear of failing but also by the fear of fear itself. We have devised a curriculum where we subject our kids and future leaders to their greatest fears and help them to perform,” he added.

The school will operate under the umbrella of and in the campus of Whistling Woods International, where other courses include filmmaking, communication, media arts, fashion, and music.

PKSBE will offer two courses; Ad Film-Making and Branding (1 year), where students will have to work on at least 3 ad films before they complete the course and Fellowship in Business and Entrepreneurship (2 years), where students will be given access to venture capitalists to fund their ideas.

The students will have access to mentors and industry experts such as Piyush Pandey, Capt. Gopinath, Mahesh Murthy, Kiran Mazumdar Shaw, Gary Kirsten, Jaggi Vasudev, including Prahlad Kakkar and Subhash Ghai among others.

“We are extremely pleased to introduce Prahlad Kakar School of Branding and Entrepreneurship here at our campus. We are always seeking like-minded associations to enhance the training we can provide under the WWI umbrella. While under our existing schools we have courses teaching film, communication, media arts, fashion and music, PKSBE will cover another important aspect of the media and entertainment-based education. We are hoping the unique approach of Prahlad will help people to look at entrepreneurship and training with a brand new lens,” said Whistling Woods chairman and founder Subhash Ghai.

Both the courses are certificate courses, however, it is not recognized by any university or government education body.

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