Home » Product Management » The 4 Stages of 0->1 Products

Share This Post

Product Management

The 4 Stages of 0->1 Products

Successful 0->1 products—ones that create valuable new intents for people at scale—don’t arrive into the world fully-formed. Here are typical stages that they go through.

Stage 1: Define your People Outcomes

What should be different about a target audience’s behavior, understanding or sentiment if your proposed product is wildly successful

Stage 2: get Product-Market Fit

The key in this phase is to define good hypotheses and get to conclusive results on those hypotheses as quickly as possible.

Stage 3: Reconciliation

It’s important that new products increase the overall size of the pie, not just make your slice of the pie larger.

Stage 4: Growth

Who do you think are the next 1,000 users of your product? Who are the people who you think could benefit from the product but aren’t using it today?


Recommend this?

12 points
Upvote Downvote

Total votes: 0

Upvotes: 0

Upvotes percentage: 0.000000%

Downvotes: 0

Downvotes percentage: 0.000000%

Share This Post

Hey there!

Sign in

Forgot password?
Close
of

Processing files…