Bangalore based online grocery retailer Zopnow has launched Android app, which enables consumers to order grocery and fast moving consumer goods on the go. The app (link) is currently in Beta state and offers simple mechanism for placing orders. By using this app, consumers can look at products purchased earlier or browse through products and create a list to to make a purchase.
The company has been currently delivering to more than 40 localities in Bangalore and offers fast delivery features like 3 hours delivery, which enables consumers to receive orders within 3 hours of booking. Use of coupon is not valid through mobile app, however, all purchases from the mobile app come with a 5% discount from ZopNow.
BK Birla, co-founder and CEO Zopnow said that an iOS based app is in the works and will be available once Apple’s app store approves.
Zopnow, founded by Birla and Mukesh Singh was launched in December 2011 and the company facilitates free delivery for orders above Rs.500. At the time of launch Birla had shared an interesting perspective that they are building a logistics company and Internet just happens to be the medium (i.e. not the typical e-commerce play).
In February, Zopnow had shared some interesting data around consumer behaviour like a. 3 out of 4 customers come back within a month with a bigger order, b. Edible Oil and Home Care are top 2 categories, c. People spend twice on edible oil compared to Personal Care, d. Tea is twice as popular as coffee in Bangalore.
Over the past 8-9 months we have seen a lot of activity in online grocery segment. While Zopnow and BigBasket serve Bangalore, Aaramshop, MyGrahak and Foodmandi cater the grocery and FMCG needs in the NCR region. Pune based PuneExpress that went live last month.