Yebhi acquires Jewellery Portal, StylishYou [AcqHire]

Ecommerce portal, Yebhi has acquired StylishYou.in, a fashion jewellery e-tail company. Post this acquisition, StylishYou founder Shraddha Danani will head the jewellery category vertical at Yebhi. The cash and equity deal also entails the acquisition of StylishYou’s merchandizing team.

“Jewellery e-retailing as a category is very nascent right now and we would like to streamline our efforts to make it the next big thing! Yebhi.com, with its large logistics and delivery network, can provide Stylishyou within Yebhi the deepest reach. We at Yebhi make constant efforts to improvise on the basis of people’s feedback and now the demand is highest for jewellery. Thus, we will ensure that along with lifestyle, Yebhi will also be India’s largest online jewellery store.” [Manmohan Agarwal, CEO, Yebhi/source]

At the time of writing this article, StylishYou site was down and a quick look at Alexa traffic suggests that this is more of an acqua-hire (StylishYou doesn’t seem to have a significant site traffic/last tweet was sent on Nov 3rd).

Yebhi (earlier known as BigShoeBazaaar) raised INR 40 Crores from Catmaran Fund and Nexus Venture Partners earlier.

Online Jewellery Business Opportunity in India

As per eBay’s 2011 census guide, a jewellery item is sold every 4 minutes and late 2011, Accel invested $5mn in BlueStone, online jewellery store.

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Aside, Flipkart is launching its Apparel section very soon.