Yahoo’s local search service in India which was shut down earlier has made a comeback in a new avatar. Yahoo has partnered with digital marketing company Getit to power its local search results.
Under this partnership, Getit’s database of more than 3 million business listings will be accessible to Yahoo users on Yahoo local (which is a sub-branded portal on Getit).
What happened to Call Ezee Investment?
Local Search: The Beast
Local search market in India is a big beast to manage and web based players have found it difficult to survive in this industry (Google shutdown its voice based local search service), though the numero uno, i.e. JustDial is now planning an IPO.
Challenges range from finding monetization model to discovery (Google still drives the discovery part) of businesses.
Recommended Read: Facts & Myths in Indian Local Search Space [Insights from an Insider]