South East Asian travel metasearch engine, Wego launches in India

South East Asia’s travel metasearch engine Wego has now spread wings to clip_image002Indian subcontinent.

Wego enables a view and price comparison of available flights, hotels, holiday packages and deals aggregated from over 150 websites. Some of its partners include Yatra, Makemytrip, Cleartrip, Expedia, Via etc in OTA, Lemon Tree, Accor, Taj Group etc in hotel chains, Myguesthouse.com, Stayzilla, India Hotel Review in budget accommodations and many others. In all, its inventory includes 3,50,000 hotels, 600 full service and low cost carriers, 34 sites globally in 20 different languages and currency denominations. The site also ranks hotels in order of their popularity with users locally and provides aggregate reviews making it easier for users to make their choice. It also provides a data wise search mechanism that illustrates the cheapest days to fly on the most important routes graphically.

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As a part of its strategy to localise content and delivery, the site integrates multiple language options, including Hindi, Gujrati, Punjabi, Tamil and Bengali. Wego India is already generating around 17 million monthly in the total value of booking leads passed to travel partners and after setting up its Indian arm it expects to do pure play business worth 5 million in the first few months in India alone. The site gets around 120,000 visitors a month and expects to grow it to 3 million visits in the next three months. Infact 25-30 per cent of their total marketing spend will be on acquiring new partners and customers in India.

Wego has a strategy to develop as one of Asia’s fastest growing travel sectors and thus its foray to India. It has also made a strategic investment in Valadoo, a social commerce travel business in Indonesia that provides its members with a curated selection of unique, discounted travel offers and getaways targeting Indonesia’s growing number of leisure travellers. In India, the Singapore based company has positioned its Indian head office in Bangalore, has a team of 160+ employees and is simultaneously setting presence in 5 cities in the country. Wego earlier acquired HolidayIQ and the team set up in India includes HolidayIQ employees as well.

Wego claims to have secured all the major online travel agencies and many other travel sites as their partners including those less familiar to travellers, but with interesting inventory and exceptional deals. The site’s claimed growth prospect seems to be an obvious area of interest given the fact that the Indian travel industry is growing by 32-38 per cent YoY. Wego aims to gain a top position in the Online travel space within the first year of its operations but faces stiff from Kayak, Ixigo and Travelocity.