NyooTV – Watch TV Serials/Bollywood Movies for Free [Aggregator for the Entertainment Content]

NyooTV is an entertainment startup that has aggregated content from content providers enabling users to watch Bollywood/Tollywood movies, TV shows, sporting events etc.

The company, started by ex-Comcast employee is also building customized mobile applications to provide optimum user experience even with low bandwidths.nyootv

The premium legal content on NyooTV is available in the following categories:

  • Movies: NyooTV has teamed up with Content Providers to deliver movie trailers, clips and full movies in high quality. Spread over a variety of genres, movie lovers can watch Bollywood, Mollywood and Tollywood films free of cost.
  • TV Shows: Partnerships with Channel Providers help NyooTV provide users with access to TV shows, especially those which are not aired anymore.
  • Sports: Users will be able to watch sporting events live or on demand. Matches which were played earlier, and are no longer available anywhere can be viewed.
  • Entertainment: Award Ceremonies, Live Performances, Music Albums, Fashion shows and Celebrity Interviews can be watched on NyooTV.

The site is neatly structured and since monetization happens thru in-video advertising, you won’t spot a lot of banner ads that are usually encountered in such sites. Partners include Rajshri tv, Star, Hungama, Tubaah, BigAdda, BigFlix, Daily motion, Eros and ofcourse, the free content from Youtube.

The company’s Board of Directors consists of Peter F. Gardner, an investment banker and a seed investor in Last.FM, and Kartik Hosanagar, a professor of Information and Operations Management at The Wharton School and is also the co-founder of Yodle Inc.

As of now, there are movies like Andaz Apna Apna, Tarzan, Blue, LSD, Rann etc that are available for free viewing – the business model, I presume will be a mix of video advertising to licensing its VOD (Video On Demand) service to corporate like hotels (using IPTV).

NyooTV boasts of adaptive streaming technology that adjusts the quality of a video (bitrate) delivered to the video player based on network bandwidth to ensure stutter less viewing experience. Though the big challenge for them is the lack of control on quality of streaming from their content partners – I tried watching Andaz Apna Apna and had limited success with the streaming.

Overall, this is a good attempt at video based content aggregation and only time will tell if video monetization becomes a big enough market, especially for the shelved content.

What’s your opinion?