IPL on Mobile Phones – 7,00,000 videos viewed by Users
IPL heat is on and July Systems, which launched the MIX toll free number 08 123 123 123 enabling users to get ball by ball updates, action replays, scorecards etc reports some interesting statistics from the last 12 days of IPL.
The company reports that in the last 12 days, 7,00,000 IPL videos were watched by users – translating into just over 2000 hours of videos downloaded and viewed by users on their mobile phone.
Through this service, launched on July Systems’s MIX platform, cricket-fans nationwide and beyond, now enjoy live ball-by-ball updates, action replays, video scorecards, cheerleader videos etc on their mobile phone.
Majority of the users access the IPL on basic GPRS mobile phones and there is a clear leader when it comes to choice of phones being used to watch the IPL; with Nokia accounting for 65%, followed by Samsung, LG, BlackBerry and Sony Ericsson accounting for 30%.
By delivering the IPL across all telecom operators and on more than 6,852 different web enabled (GPRS enabled) handsets, including those that do not have multimedia and video capabilities. IPL on MIX is now available to a dramatically larger demographic, who may not be able to afford a Television set or cable TV, but have all come to depend on their mobile phones.