Mobile video streaming company, ZengaTV that holds exclusive rights to Viacom 18 Channels like Colors TV and MTV and has delivered Live IPL to its users has now bagged exclusive rights to the upcoming Micromax Cup between India and Srilanka. The service that gets more than 65 plus million video views a month, will provide exclusive mobile video streaming for the 5 ODI’s and one T20 slated to start on July 21, 2012 in Sri Lanka. The rights also provide with the option of showing the highlights and the viewer can either watch the entire match or the summary. What’s more? This feature of catching up on the match will be made available to users till 30 days post the tournament.
2 days back we covered the news that iStream has bagged exclusive internet rights for the same series. Given the fact that its existing online video content is optimized for mobiles the obvious query is ‘I can easily stream and watch the same videos on my handset. Why do I need ZengaTV then? Basically these are two different things. While iStream have bagged Internet rights only, ZengaTV has rights for mobile streaming which means the former can’t stream on handsets. They will need to put up restrictions for those trying to view the videos on mobile. So the need for ZengaTV. And it’s free – nothing to pay, no software to download. You only need to pay your operator for mobile data charges depending on your plan (log in to http://m.zengatv.com and watch live matches).
With mobile content viewership increasing by more than 80 per cent this year, it is agreeable that users are looking to sources other than a home television to watch interesting content and this is playing a major benefit for video streaming providers. ZengaTV will leverage the series and earn revenue from advertisements and mobile operators on an average of 50:50 revenue sharing model.