Vserv launches AudiencePro platform, brings Airtel on board
Vserv has launched AudiencePro platform, enabling advertisers to target campaigns based on demographics, spending power, network usage, location, content relevance & device specific data, to reach the right audience. The AudiencePro platform will allow advertisers to reach mobile subscribers with relevant ads, displayed on multiple inventory sources across the Vserv.mobi network, including 20,000+ Apps powered by it’s AppWrapper technology.
The platform will include support for all creative formats, including impactful rich media formats such as Full Screen Ads, Video and HTLM5 interactive ads.
Vserv has signed up Airtel as it’s first Telco partner. Using the platform, telcos will get an opportunity to explore mobile advertising. The platform will also appeal to Vserv.mobi’s publishers & developers, who will experience higher levels of monetization, due to the audience profile layer being enabled on their inventory, without any additional cost.
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