ClearTrip has shared some interesting stats and growth projections – the company achieved a turnover of Rs 650 crore last fiscal year and is targeting Rs 850-900 crore in 2008-09.
- receives 1.5-1.75 lakh visits a day – (30-35% are UUs, 15-20% of them are first-timers)
- 15-20% of them are first-timers.
- Search-to-booking-conversion rate is 5-6% for domestic airlines, 10% for railways and 2-3% for hotels. – source
Traffic/Stats of Indian OTAs
As per comscore(*), the traffic seems to decline consistently (representative of the flight occupancy/airline industry) – MMT and Yatra are the only who seem to be heading north.
What’s your take?
*: I believe, quite a significant traffic to OTAs come from cybercafes, which comscore doesn’t track – so take these numbers with a pinch of salt.