After the epic success of the Rs 19 Onion sale, a clever marketing ploy by the folks at Groupon, online marketplace Tradus has come up with a similar campaign.
You can now buy a broom, the symbol of Aam Aadmi Party which recently swept the Delhi elections, for Rs 19 on the website in Delhi NCR, Mumbai and Bangalore. A promotional offer, which sold 1000 Jhadus (brooms) for Rs 5 a piece, was sold out.
The sale is already attracting attention of large media houses and thousands of buyers. A message on the website reads:
Join Anti Corruption Campaign in Delhi. Pay Rs. 19 for this brand new Aam Aadmi ka Jhadu and celebrate the birth of corruption free NEW India.
The humble Jhadu, a symbol used by the Aam Aadmi Party, to gesture sweeping changes against corruption, has become something of a national phenomena with the rise of the Aam Aadmi Party which routed the ruling Congress and BJP in the recent elections.
Though this might not have any real impact on the anti corruption movement, it’s certainly a very interesting marketing campaign that is likely to show great results for Tradus.
Online retailers looking for innovative marketing techniques have hit pay dirt with such campaigns before. The previous campaign, run by daily deal site Groupon, offered a kilo-gram of Onion for Rs 9 when Onion prices were touching Rs 100 in the open market. The campaign was wildly successful. [Read: Economics of Groupon’s Onion Deal]